Incorporating state-of-the-art technology, Max-Outdoor has been developed to essentially make outdoor advertising easier to sell and manage. It provides advertisers and suppliers with all they need for successful outdoor advertising - full Site Management; Sales Optimisation and a Revenue Management for Advertising Agencies, Suppliers and Buyers; Contract Management through to Material Posting; and Financial Management for both Clients and Landowners.

MAX-Outdoor embodies all of the business requirements associated with outdoor advertising, from the preparation and yield optimisation of sales proposals through to confirmation of orders, material posting of sites, and post confirmation output. This is complemented with client invoicing, creditor payments, and cost management tools.

Management is able to take control of all outdoor inventory through monitoring of both landowners and clients; as well as competitive agency inventory and performance. Local area authority and outdoor advertising restrictions are noted alongside which allows avails and proposals to be prepared with potential conflicts in mind.

A comprehensive Management Information suite is available featuring full inventory management tools, avails enquiries to a high degree of specification, and a range of revenue and occupancy reporting.

MAX-Outdoor is based on "Open Systems" and Relational Data Base Management technologies, and is hardware independent capable of operating on a variety of computer hardware. It utilizes an open Client-Server Windows platform such as MS-Windows and includes the latest digital audio-visual presentation facilities.