The modules comprising Max-Retail can embrace television, radio, outdoor, in-store posters / POS, finance, workflow, reporting and integration to multicasting.

Woolworth's Multi-e-media and AirWORKS Media has adapted the Max-Retail product for use across Woolworth's 700+ stores Australia wide.

A central server controls all research, sales, traffic and finance whilst each in-store pc server contains all possible relevant media material for use on the audio and in-store television screens. All activity, including in-store announcements, on hold music and play list amendments are able to be controlled by head office.

A Woolworth's specific extension to the standard Max-Retail offering allows for the weekly delivery of WOW TV which is an in-store, Australia wide education video (usually under 1 hour in length) for Woolworth's staff and management.

Complementary products relating to workflow, B2B, extranets, on line access, prospecting, reporting and the use of other in store digital or static media are available off the shelf or customised.