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MAX-Toolkit
MAX-Toolkit is a comprehensive rate/survey modeling tool that compliments MAX-Media.

MAX-Toolkit not only houses the rate and survey data required to build a campaign in MAX-Media but is also a comprehensive analysis tool.

Data can be viewed and manipulated across various timeframes/zones to show the most cost efficient solutions for the advertising client.
 
Features
  • SECURITY and PASSWORD CONTROL
    TSS has devised an enhanced security module, specifically designed to client specifications and adopted for MAX-Toolkit. MAX-Secure offers varying levels of security access via login details and menu accessibility.
  • ACCESS
    MAX-Toolkit, can be accessed, depending on security level, via the Launcher in MAX-Media or by running the program independently.
  • QUICK SEARCH FUNCTIONS
    MAX-Toolkit offers easy and quick search functions for displaying information such as Client codes and session names.
  • SURVEY BUILD
    MAX-Toolkit houses a survey build program, allowing the user to load new audience data, received from their independent research company for reviewing in any session.
  • SESSION SETUP
    Sessions (files) within MAX-Toolkit can be client specific or generic for general use. All sessions can be made secure by varying acess levels for a particular session.

    User can select their start and end date of the session for any range of dates.

    Advanced options are available depending on the users security level, allowing extra functions such as ,renaming, saving and deleting session(s).

  • CONTRUCTING A SESSION
    Any component of a session (eg. ratecard, station, demo, survey) can be easily added or removed, by selecting the appropriate tab. This displays the list of available selections, a user is able to include in the session.
  • MARKET DEFINITION
    MAX-Toolkit users are given the opportunity to select from a user-defined list of markets or a complete list of all available markets.

    Audience data or similar can then be viewed in non-conventional markets for analysis purposes.

  • DEMOGRAPHIC DATA
    MAX-Toolkit users are able to select both regional and metropolitan sets of demographics, according to availability/subscription.

    MAX-Toolkit provides the option to average demographics or create custom demographics based on the users requirements. These averages can also be weighted against particular demographics.

  • SURVEY DATA
    MAX-Toolkit also provides the same option of averaging for surveys. Any number or combination of surveys can be averaged for a particular market. These averages can also be weighted.
  • DATA APPLICATION
    Any ratecard or survey loaded into a particular session can be applied to any date within the session date range.

    For example a previous years rates can be applied to the current year or a number of different surveys can be applied at differing dates throughout the session.

  • VIEW OPTIONS
    Users are able to simply click on the viewing requirements within the viewing screen of MAX-Toolkit.
  • GRAPHICAL DATA
    MAX-Toolkit offers the users the option of viewing graphical data within their session.
  • RATE MODELLING / MODIFYING DATA
    MAX-Toolkit provides a streamline process for creating and editing ratecards. Ratecards can be saved for a particular session only or made available to all users by saving as a Master.

    Any name and date range can be given to a ratecard and the card can also be saved to a different market/station.

  • LENGTH CONVERSION
    Length conversion factors can be set to any rate-card, allowing automatic conversion of varying commercial/promo lengths.

    Spot factors can be set/edited for a session ratecard or master ratecard.

  • PROGRAM FORMAT
    Program names can be viewed in MAX-Toolkit against a required ratecard or audience card.

    These formats are accessed via Program Editor.

  • PROGRAM EDITOR
    Formats can be compiled, edited and saved using the Program Editor component, supplied as part of the MAX-Media suite.

    Within MAX-Media there is also the ability to download and import program formats electronically.

  • DAYPART / ZONE ANALYSIS
    Any number of individual Dayparts or "zones" can be set according to the user’s needs, eg. daytime, fringe etc.

    MAX-Toolkit also houses “Master” dayparts for quick selection/loading of frequently used zones eg, peak/off peak with ranges set to the user’s requirements.

    All related data for those dayparts, can be viewed open-close, at differing time levels, within any session in MAX-Toolkit.

  • OUTPUT
    MAX-Toolkit provides an extensive range of reporting, with all reports displayed in either a Microsoft Excel or html format.

    Print selections are comprehensive and have been built on client specification and experience.

    Rate cards, program formats, day part statistics, audience data and ranking criteria can be reported, using MS Excel.

 
Screen Shots
 
Further Information
 
Products
New Dawn
MAX-Plus Nirvana
MAX-Cinema
MAX-Outdoor
MAX-Tool Kit
MAX-Retail
MAX-Press
MAX-Media
MAX-Plus Agency
MAX-Television
Testimonials